Creative Brief


Please use this brief before you request ANY and ALL projects. Fill it out completely, and submit with other components. (copy, images, ads, logos, etc.)

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Creative Brief


Please use this brief before you request ANY and ALL projects. Fill it out completely, and submit with other components. (copy, images, ads, logos, etc.)

Project Leader *
Project Leader
Date
Date
Please select the brand for this project.
Project Channel + Format: *
Make a selection for this project.
Audience (Prospects, Existing):
(What are you trying to achieve by creating this project? More leads, Dollars, Branding etc.):
(What is the single most important thing this project needs to say?)
Copy Needs: *
(Please give examples of website, URL or printed pieces):
(Please add who needs to see a proof):
(What results do you expect this project will give us? Examples- how many leads? How much additional revenue, what type of exposure, etc):
(What will happen with this project once completed? Email campaign, promote on social, etc):